A Participatory Action Research Case Study: Designing for a Transformative Service Experience with a University Graduate Student Governance OrganizationThis thesis examines how design can inform the services offered by a graduate student governance organization at a major university. The research applies the Experience Cycle model (Evenson and Dubberly, 2008) and emerging service design thinking methods to develop a series of service experience lifecycle maps illustrating the interactive components, both tangible and intangible, of student council services. The main research question is How can