IBM - Graphic Design Guide From 1969 To 1987, Steven HellerBefore defining the IBM companys graphic look in 1956, Paul Rand had never designed an entire corporate identity. The American graphic designer had created many trademarks for advertising clients, but IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This manual offers an in depth look at the further evolution of IBMs house style in the 1970s and 80s, from logotypes, fonts,