MyLab Marketing with Pearson eText + Print Combo Access Code for Marketing ManagementFor marketing management courses. The gold standard for todays marketing management student Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a
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MyLab Marketing with Pearson eText + Print Combo Access Code for Marketing Management