Made to Stick: Why Some Ideas Survive and Others Die, Chip Heath and Dan HeathNEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. Anyone interested in influencing othersto buy, to vote, to learn, to diet, to give to charity or to start a revolutioncan learn from this book. The Washington Post Mark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy