Signature Hemmed Pillowcase SetBoll and Branch. Youll feel the difference immediately: this pillowcase set is buttery, breathable and gets softer with every wash. It starts with the highest quality threads sourced from the finest long staple 100% organic cotton on earth. Each thread is then luxuriously woven to ensure these pillowcases feel incredible for years to come. When adding embroidery, it is included on the hem of the pillow. Price for adding embroidery includes embroidery