TAG Heuer BA0956 Link Automatic Women's Watch Swiss Made Elegant Design 2-Year WarrantyProduct Highlights The TAG Heuer brand was established in 1860 by Edward Heuer in Switzerland, making it a long standing watch manufacturer. Initially, it was known simply as "Heuer," but it changed its name to "TAG Heuer" in 1985 when it became part of the TAG Group. The brand has a deep connection with motorsports, serving as the official timekeeper for F1 and sponsoring F1 teams for many years. The LINK series is characterized by its distinctive