4CD/DVD - The Creation – Creation Theory4 Cd Plus Dvd New & Sealed Eddie Phillips is a combination of Jimmy Page and Pete Townshend. Shel Talmy (producer of The Who, The Kinks, and The Creation) "Alan McGee was such a big fan of The Creation that he named his record label after the band, and named his own band after one of their songs Biff Bang Pow. The Creation was formed in 1966 from beat combo The Mark Four, and was quickly signed to a production deal with Shel Talmy, The Whos producer.