Hardball: Are You Playing to Play or Playing to Win, George Stalk, Rob LachenauerGreat companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don't have it. Start ups shut down if they can't develop it. "It" is a strategy so powerful and an execution driven mindset so relentless that companies use it to gain more than just competitive advantage they achieve an industry dominance that is virtually unassailable and that competitors often try to explain away as unfair. In their "hardball