Opportunities and Challenges of AI in Micro, Small, and Medium-Sized EnterprisesArtificial intelligence (AI) is transforming how micro, small, and medium sized enterprises (MSMEs) operate, enabling them to compete more effectively in increasingly digital markets. By automating routine tasks, personalizing customer interactions, and providing data driven insights, AI enhances operational efficiency and strategic decision making. It also supports supply chain optimization and strengthens cybersecurity, both of which are critical