Rolex Ju36 Black Dial 10 Diamond Bezel Automatic Movement 5-Year Warranty```html Product Highlights The "Rolex" brand is known for its luxury watches. It began in 1905 when founder Hans Wilsdorf established a watch trading company in London. Anticipating the demand for wristwatches, Hans moved the office to Switzerland and named the brand "ROLEX" in 1908, a coined term designed to be pronounced the same in any European language. "ROLEX" became the first wristwatch to receive the "A grade certificate" from the Kew