The 12 Week YearThe guide to shortening your execution cycle down from one year to 12 weeksMost organizations and individuals work in the context of annual goals and plans; a 12 month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates