Sidetracked: Why Our Decisions Get Derailed, and How We Can Stick to the Plan, Francesca Gino"This engaging, beautifully written, and thought provoking book is a must read for anyone who wants a deep understanding of how decisions get so easily derailed, and advice on how to stick to well thought out plans. A truly entertaining journey that will keep you turning pages through the very end." Susan Cain, New York Times bestselling author of Quiet: The Power of Introverts in a World That Can't Stop Talking You may not realize it but simple,