FENDI F252414000 FENDI CLASSICOROUNDCHRONOGRAPH - Luxury Designer Watch for WomenProduct Highlights FENDI was founded in 1925 by the couple Edoardo Fendi and Adele Fendi, when they opened a small leather goods and fur shop, along with a workshop, on Via del Plebiscito in Rome, Italy. The double F Zucca pattern, visible from different angles of light, maximizes the joy of owning FENDI. The highly visible Roman numerals, combined with a smaller round case, give a feminine impression, while the chic design conveys an elegant aura.