Business Communication: Developing Leaders for a Networked WorldIn Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the author communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view
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Business Communication: Developing Leaders for a Networked World