BVLGARI Men's SOTIRIO BVLGARI Black Automatic Watch Parallel Import 2-Year Warranty SB42BSLDRProduct Highlights Founded in Rome in 1884 by the Greek Italian jeweler Sotirio Bulgari, the luxury jewelry brand "Bvlgari" ventured into watchmaking in the 1970s. With a series of striking designs, Bvlgari quickly established itself as a top tier brand in the world of watches. Product Overview Bvlgari watches combine unparalleled creativity typical of Italian design with the traditional Swiss craftsmanship, resulting in a unique emotional impact.