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Essentials of Strategic Management: The Quest For Competitive Advantage
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Essentials of Strategic Management: The Quest For Competitive Advantage
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Essentials of Strategic Management: The Quest For Competitive AdvantageEssentials of Strategic Management, by Gamble, Peteraf, and Thompson presents concise, straight to the point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real world strategic management. For years, strategy instructors have been shifting from purely
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Essentials of Strategic Management: The Quest For Competitive Advantage
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