Buyology: How Everything We Believe about Why We Buy Is WrongEven the faintest whiff of lemon sells clenaing products. Negative messages from politicians win votes. Product placement in films rarely works. Many multi million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly