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Contemporary AdvertisingThe rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold Arens,; Contemporary Advertising; has been revised to include the latest trends and industry disruptors impacting the world of advertising today.; More discussion of digital media in IMC and advertising throughout the book and specifically in the chapters on creative, media, and social media with the help of experts in these
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Contemporary Advertising
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79441957252
US$ 98.75
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