The Power and Persuasion Bundle (Influence, How to Win Friends and Influence People, The 48 Laws of Power)For readers who want to understand why people say yes. Three books that function like a manual for influence, negotiation, and human behavior. Essential reading for anyone who works with people, which is everyone. What's inside: Influence: The Psychology of Persuasion by Robert Cialdini. The foundational text on persuasion. Every marketer, negotiator, and leader has read it. Now it's your turn. How to Win Friends and Influence People by Dale Carnegie.
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The Power and Persuasion Bundle (Influence, How to Win Friends and Influence People, The 48 Laws of Power)