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Introduction to Business AnalyticsIntroduction to Business Analytics helps students develop the skills to ask the right questions, use tools like Excel, Tableau, Power BI, and now Python for data analysis, and interpret results to make informed business decisions. The book uses the SOAR analytics modelSpecify the question, Obtain the data, Analyze the data, and Report the resultsthroughout its chapters and labs. These labs, found at the end of each chapter, reinforce the analytical
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Introduction to Business Analytics
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