Digital & E-Commerce Marketing in Action: Strategy, Analytics, and AI-Enabled GrowthIn a world where algorithms, platforms, and customers are constantly evolving, marketers need more than tactics they need a clear roadmap. Digital and E Commerce Marketing in Action: Strategy, Analytics, and AI Enabled Growth gives students and practitioners a practical, step by step guide to building modern digital strategies that actually perform in a data rich, AI driven marketplace. From search, social, and email to omnichannel experiences, retail
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Digital & E-Commerce Marketing in Action: Strategy, Analytics, and AI-Enabled Growth