Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs, John Doerr#1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growthand how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start up whom he'd just given $12. 5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology,