Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary ResultsThe best selling author of Big Data is back, this time with a unique and in depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up close, on the ground